AI for Communicators

How to Research, Strategize, Create and Lead in the Age of Generative Intelligence.

AI for Communicators introduces the VASCA Method: a disciplined framework for verifying the mandate, acquiring intelligence, strategizing communication, creating with authenticity and governing AI-enabled work responsibly.

Written for professional communicators, PR and public-affairs practitioners, leaders and teams, the book connects generative AI to research rigor, strategy, ethics, security, voice and organizational leadership.